SOUVENIR is committed to making the experience of beauty and personal care richer and safer, for all of us.
We go the extra mile to ensure that our fragrance-first self-care products are safe for our consumption, without compromising on effectiveness.
SOUVENIR follows the 50th Amendment of the IFRA (International Fragrance Association) guidelines. These, being the latest set of guidelines, have gone through intensive research and are up to speed with the current scenarios regarding safety concerns associated with the use of fragrance compounds in beauty and personal care products.
We choose fragrances that are free of proven toxins (some of these also being banned in certain parts of the world) like Lilial, Lyral, Linalool, Limonene, Parabens, Mineral Oil, TEA, MEA, DEA, Phthalates, Talc, and so on.
Our formulations are backed by a team of professionals with decades of experience, rigorous research & development and a relentless passion for clean & conscious living.
SOUVENIR is inspired by nature, conceptualized in Europe, global in appeal, and made to fit the Indian environment!